Posizionamento: PRINZ registra un fatturato di 66.52M EUR con quota di mercato 5.7% su 73 soci. Clientela: 6686 clienti su 118726 totali. Provincia principale FI: quota 62.1%.
Mix Prodotto: Famiglia BIRRA rappresenta 28% del fatturato con 4346 clienti.
Punti attenzione:
| Sottofamiglia | {{SOCIO_SHORT}} % | Mercato % | Delta |
|---|---|---|---|
| BIRRA CHIARA | 23.5% | 32.4% | -8.9pp |
| ACQUA NATURALE | 12.8% | 8.5% | +4.4pp |
| VINO FERMO | 7.8% | 9.8% | -2.0pp |
| COLA | 7.0% | 6.7% | +0.3pp |
| ACQUA FRIZZANTE | 4.9% | 4.0% | +0.9pp |
| BOLLICINE | 4.5% | 4.3% | +0.2pp |
| GIN | 3.6% | 2.4% | +1.2pp |
| ALIMENTARI | 3.4% | 1.7% | +1.7pp |
| APERITIVI | 2.7% | 2.5% | +0.2pp |
| BIRRA ROSSA | 2.6% | 2.9% | -0.3pp |
| SUCCHI DI FRUTTA | 2.1% | 1.9% | +0.2pp |
| VODKA | 1.8% | 0.9% | +0.9pp |
| TONICA | 1.6% | 1.2% | +0.3pp |
| BITTER | 1.5% | 1.5% | -0.0pp |
| THE | 1.4% | 2.0% | -0.5pp |
| TEQUILA | 1.4% | 0.5% | +1.0pp |
| BIRRA SCURA | 1.4% | 0.7% | +0.7pp |
| LIMONATA | 1.1% | 0.8% | +0.3pp |
| AMARI | 1.0% | 1.3% | -0.3pp |
| ENERGY | 1.0% | 0.8% | +0.1pp |
| ARANCIATA | 0.9% | 0.9% | +0.1pp |
| LIQUORE ALLA FRUTTA | 0.9% | 0.4% | +0.5pp |
| RUM | 0.8% | 0.6% | +0.2pp |
| WHISKY | 0.7% | 0.5% | +0.3pp |
| CARNE | 0.7% | 0.4% | +0.3pp |
| BOMBOLE | 0.6% | 0.5% | +0.1pp |
| ALTRO | 0.6% | 1.1% | -0.5pp |
| FARINA | 0.6% | 0.9% | -0.2pp |
| SCIROPPI | 0.6% | 0.3% | +0.3pp |
| MIXOLOGY | 0.6% | 0.3% | +0.3pp |
| GASSOSA | 0.5% | 0.4% | +0.1pp |
| VERMOUTH | 0.5% | 0.3% | +0.2pp |
| LIMONCELLO | 0.5% | 0.2% | +0.3pp |
| OLIO | 0.4% | 0.4% | -0.0pp |
| ROSSI | 0.4% | 0.3% | +0.0pp |
| CAPS | 0.3% | 0.1% | +0.2pp |
| GINGER | 0.3% | 0.2% | +0.1pp |
| MATERIALE POP | 0.3% | 0.4% | -0.1pp |
| GRAPPE | 0.2% | 0.4% | -0.2pp |
| MONODOSE ANALCOLICO | 0.2% | 0.6% | -0.3pp |
| SIFONE | 0.2% | 0.1% | +0.1pp |
| MONODOSE ALCOLICO | 0.2% | 0.7% | -0.5pp |
| SIDRO | 0.2% | 0.1% | +0.1pp |
| CREME E LIQUORI DOLCI | 0.2% | 0.3% | -0.1pp |
| SPORT & WELLNESS | 0.2% | 0.2% | -0.0pp |
| PESCE | 0.2% | 0.1% | +0.0pp |
| SAMBUCA | 0.2% | 0.3% | -0.1pp |
| POMPELMO | 0.1% | 0.1% | +0.1pp |
| CHINOTTO | 0.1% | 0.1% | -0.0pp |
| BRANDY | 0.1% | 0.1% | -0.0pp |
| CEDRATA | 0.1% | 0.1% | -0.0pp |
| SPUMA | 0.1% | 0.1% | +0.0pp |
| ZUCCHERO | 0.1% | 0.0% | +0.0pp |
| ACQUA EFFERVESCENTE NATURALE | 0.1% | 0.9% | -0.8pp |
| COCKTAIL FLAVOURING | 0.1% | 0.0% | +0.0pp |
| BEVANDE BASE FRUTTA | 0.0% | 0.1% | -0.0pp |
| CACHACA | 0.0% | 0.0% | +0.0pp |
| DOLCIUMI | 0.0% | 0.1% | -0.1pp |
| SAKE | 0.0% | 0.0% | +0.0pp |
| ALCOOL PURO | 0.0% | 0.0% | +0.0pp |
| PUNCH | 0.0% | 0.0% | -0.0pp |
| READY TO DRINK | 0.0% | 0.0% | -0.0pp |
| ACQUA LEGGERMENTE FRIZZANTE | 0.0% | 0.2% | -0.2pp |
| CAFFE' | 0.0% | 0.1% | -0.1pp |
| GHIACCIO | 0.0% | 0.0% | -0.0pp |
| GRANI | 0.0% | 0.0% | -0.0pp |
| COCKTAIL | 0.0% | 0.1% | -0.1pp |
| Tipo Cliente | {{SOCIO_SHORT}} % | Mercato % | Delta |
|---|---|---|---|
| RISTORANTI | 26.9% | 16.2% | +10.7pp |
| BAR/CAFFE | 26.4% | 25.3% | +1.1pp |
| PIZZERIE | 11.0% | 7.7% | +3.3pp |
| PUB/BIRRERIE | 10.5% | 6.9% | +3.6pp |
| ALBERGHI/HOTEL | 7.9% | 4.2% | +3.7pp |
| BAR MULTIFUNZIONE | 6.1% | 5.9% | +0.1pp |
| LOCALI NOTTURNI/SERALI | 4.7% | 2.3% | +2.4pp |
| FESTE ED EVENTI | 1.9% | 1.1% | +0.8pp |
| CIRCOLI VARI | 1.7% | 1.8% | -0.1pp |
| ALIMENTARI | 1.0% | 1.2% | -0.3pp |
| FAST FOOD/TAKE AWAY | 0.9% | 1.1% | -0.3pp |
| PRIVATI | 0.8% | 1.6% | -0.8pp |
| ALTRO | 0.2% | 4.6% | -4.3pp |
| SUBCONCESSIONARI | 0.1% | 4.3% | -4.2pp |
| Contenitore | {{SOCIO_SHORT}} % | Mercato % |
|---|---|---|
| VAP | 43.0% | 42.0% |
| FS ACC | 18.5% | 19.3% |
| PET | 10.9% | 9.0% |
| VAR | 8.4% | 7.7% |
| # | 7.6% | 6.1% |
| LATT | 5.3% | 5.6% |
| FS PET | 3.3% | 8.0% |
| BRICK | 1.2% | 0.6% |
| PREMIX | 1.2% | 0.8% |
| POSTMIX | 0.3% | 0.5% |
| BAG IN BOX | 0.2% | 0.2% |
| ALU | 0.1% | 0.0% |
| TANK | 0.1% | 0.1% |
| FUSTO | 0.0% | 0.1% |
| DAM | 0.0% | 0.0% |